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Steps runs paid campaigns on Google, Meta, Snapchat, TikTok, and LinkedIn built around how Saudi consumers actually search, scroll, and buy. Every riyal is tracked. Every campaign has a revenue target before it launches.
Performance marketing in KSA is not a copy-paste from Western playbooks. Platform mix, creative format, Arabic search intent, and consumer behavior all require a local-first approach.
Search, Display, Shopping, and YouTube campaigns optimized for Arabic and English search intent. We structure campaigns around how Saudi buyers actually query, not how Google's default interface assumes they do.
Search · Shopping · YouTubeAudience segmentation by city, income tier, and behavior for Saudi consumers. Instagram Reels and Stories creatives produced in Arabic and English, tested against each other before scaling.
Facebook · Instagram · ReelsSaudi Arabia has over 73% Snapchat penetration, the highest globally. We run Snap Ads, Story Ads, and Collection Ads for consumer brands targeting the 18-34 Saudi demographic where this platform dominates.
Snap Ads · Story Ads · LensesShort-form video ad production and distribution for Saudi brands. We handle the creative brief, production, and platform management from In-Feed Ads to TopView placements for maximum reach.
In-Feed · TopView · BrandedSaudi B2B decision-makers are active on LinkedIn. We run Sponsored Content, Message Ads, and Lead Gen Forms targeting seniority levels and industries across Saudi business clusters.
B2B · Lead Gen · SponsoredVisitors who don't convert the first time are your warmest future leads. We build cross-platform retargeting funnels and run structured A/B tests on copy, creative, and landing pages so every optimization is data-confirmed.
Remarketing · CRO · TestingSaudi Arabia's platform landscape is distinct. Snapchat is not optional. Arabic creative is not a translation. TikTok skews younger and harder. We know the mix and we know the market.
Saudi Arabia is the world's largest Snapchat market by penetration rate (73%, DataReportal 2024). Instagram and TikTok reach over 25 million users in the Kingdom. Google Search processes an estimated 40% of Saudi queries in Arabic. Performance marketing in Saudi Arabia refers to results-based paid media buying across these platforms, optimized for CPA, ROAS, and lead volume targets.
Before a single riyal is spent, every campaign gets a revenue target. From there, every decision is tied back to it. Here is how the process works.
No other market in the world uses Snapchat the way Saudi Arabia does, at 73% population penetration, the highest globally (DataReportal 2024). For consumer brands targeting Saudis aged 18-34, Snapchat is not a secondary channel. It is often the primary reach driver, outperforming Instagram on cost-per-impression in lifestyle and retail verticals.
Source: DataReportal Digital 2024 Saudi Arabia ReportAround 40% of Google searches in Saudi Arabia happen in Arabic, and those queries carry stronger purchase intent than their English equivalents. A Saudi searching for the best advertising agency in Arabic is closer to a buying decision than the same search in English. Campaigns built without Arabic keyword architecture leave high-intent traffic on the table.
Source: Google MENA Market Insights, 2023Saudi Arabia's digital advertising market was valued at $1.2 billion in 2024, with paid social accounting for around 48% of total digital ad spend. Vision 2030-driven economic growth is expanding B2B performance marketing demand in real estate, education, healthcare, and industrial services.
Source: Statista Digital Advertising Report, KSA 2024Steps is a registered marketing agency based in Saudi Arabia. We run paid media campaigns exclusively for Saudi and GCC-market brands, with native Arabic copywriting and creative production in-house. Our local presence is the core operational differentiator from Dubai or global-market agencies.
We review your current campaigns, or assess what is missing if you have not run ads yet, and deliver a structured findings report within 3 business days. No obligation.
Performance Marketing KSA campaigns across real estate, e-commerce, aviation, and telecoms. Every number below comes from real campaign performance.
During the Saudi National Day season, K.S Furniture faced one of the most competitive retail periods in Saudi Arabia. Instead of relying on massive discounts or influencer campaigns, the strategy focused on smart product positioning, conversion-focused media buying, and increasing basket value through product innovation.
Without relying on influencers or massive discounts, K.S Furniture successfully leveraged smart product marketing, strategic retargeting, store optimization, and conversion-focused Performance Marketing KSA campaigns to generate significant revenue growth and achieve a 10x ROAS.
Muriya is Oman's largest private integrated real estate and tourism developer. The objective was to generate high-quality leads for high-value residential units, targeting audiences with strong purchasing power.
The Paramount Tower campaign required generating high-quality leads for a limited-time offer within a short timeframe.
Discuss a Similar Brief →Bio-Group transitioned from offline retail into e-commerce using conversion-focused paid advertising campaigns.
Discuss a Similar Brief →Performance marketing in Saudi Arabia means paid advertising where every campaign is tied to a measurable outcome;such as a lead, a sale, or a revenue target ,rather than reach or awareness alone. Unlike brand advertising, performance marketing only scales spend when results are confirmed by data. For Saudi businesses on Google Ads, Meta, or Snapchat, this means your budget is always accountable to a cost-per-acquisition (CPA) or return on ad spend (ROAS) benchmark.
For Saudi consumer brands targeting 18-34 year-olds, Snapchat typically delivers the strongest cost-per-impression results given the 73% national penetration rate. Instagram performs well for fashion, food, and lifestyle. Google Search is essential for any brand targeting buyers with active purchase intent. The right platform mix depends on your product category, average order value, and funnel stage.
Steps produces Arabic and bilingual creative in-house, including copywriting, graphic design, and video editing. This is not outsourced. Arabic creative is not a translation of English ads. It requires different messaging hierarchy, cultural reference points, and platform-specific formatting. We handle all of it.
Weekly reports covering spend, impressions, CPM, CPC, CPA, leads, and ROAS against agreed targets. Clients also receive direct read access to their ad accounts. We do not gate your own data. If a campaign is underperforming, you will know before we do ,and our weekly call will cover the fix, not the excuse.
Initial data is visible within 7-14 days. Optimization takes 30-45 days as campaigns exit the learning phase. Meaningful ROAS improvements are typically measurable by the end of Month 2. We set realistic timelines in the strategy call. No promises of overnight results, because that is not how paid media works.
If they are not, the problem is fixable. Book a strategy call and we will show you where the budget is leaking and what it takes to stop it.
